Super Colon makes celebrity appearance on daytime TV’s The Doctors

The Doctors on daytime television

The Super Colon, a giant 20 foot replica of a human colon, made an appearance on an episode of The Doctor’s, a daytime talk show featuring celebrity doctors discussing medical issues and viewer questions. The top rated show dedicated the majority of the episode to colon cancer and related issues.

The Super Colon has been a feature of several Get Your Rear In Gear events, most recently the Southdale Health Fair in March 2007. The giant inflatable colon allows participants to walk through the tunnel shaped organ and see what different conditions look like inside the body. The purpose of the Super Colon is to educate visitors about the importance of early detection and screening for colon cancer and improve awareness of the disease.

The Super Colon’s visit to daytime television is yet another step forward in the fight to break down inhibitions related to colon cancer and colon cancer screening procedures. Katie Couric had a significant impact with her on-air colonoscopy in 2000. More recently, CBS medical correspondent Jonathan LaPook and a number of other CBS celebrities have also created video spots to raise awareness. On a local level, community events like the Colon Cancer Coalition’s Health Fair and the Get Your Rear In Gear 5K help to create dialogue among friends and family about the importance of getting a colonoscopy. Kristin Tabor, founder and president of the Colon Cancer Coalition talked about the willingness of local media to cover these colon cancer events. “Of course, I believe that more coverage would have a significant impact on our core mission which is to raise awareness, but I continue to be encouraged by this improving trend.” she said.